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Dab Labs

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© 2026 DAB LABS LTD • All rights reserved.

Privacy Policy

Last updated: 1 June 2026

This Privacy Policy explains how DAB LABS LTD (Company No. 16895678), trading as Dab Labs(“we”, “us”, “our”), collects, uses, and protects your personal data when you visit our website or use our services. We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who we are

DAB LABS LTD is the data controller for personal data collected through this website. If you have any questions about this policy or how we handle your data, contact us at hello@dablabs.ai.

What data we collect

We may collect the following categories of personal data:

  • Contact information — name, email address, phone number, and business details provided via our contact form or lead capture forms.
  • Account data — email address and profile information if you create a client portal account.
  • Usage data — pages visited, time spent, and interactions with our website, collected via analytics tools.
  • Technical data — IP address, browser type, device type, and referring URL.
  • Communications — records of correspondence if you contact us by email or through our website.

How we collect your data

  • Directly from you when you fill in a form, register, or contact us
  • Automatically via cookies and analytics tools as you browse our site
  • From advertising platforms (e.g. Meta) when you click one of our ads

How we use your data

We use your personal data to:

  • Respond to enquiries and provide our services
  • Manage your client portal account and deliver work
  • Send service-related communications (e.g. invoices, updates)
  • Improve and optimise our website and marketing campaigns
  • Comply with legal and regulatory obligations

Legal basis for processing

We rely on the following lawful bases under UK GDPR:

  • Contract — processing necessary to deliver services you have engaged us for.
  • Legitimate interests — analytics, marketing measurement, and improving our services, where these do not override your rights.
  • Consent — for non-essential cookies and marketing tracking, which you can withdraw at any time.
  • Legal obligation — where we are required to retain or disclose data by law.

    • Sharing your data

    We do not sell your personal data. We may share it with trusted third-party service providers who help us operate our business, including:

    • Convex (database and backend infrastructure)
    • Vercel (hosting and analytics)
    • Stripe (payment processing)
    • Clerk (authentication)
    • Google (analytics and advertising)
    • Meta (advertising measurement)

    All processors are contractually bound to handle your data securely and only for the purposes we specify. Where data is transferred outside the UK, we ensure appropriate safeguards are in place.

    Data retention

    We retain personal data only for as long as necessary for the purposes described in this policy, or as required by law. Account data is retained for the duration of our relationship and for a reasonable period afterwards. Analytics data is subject to the retention settings of the relevant provider.

    Your rights

    Under UK GDPR, you have the right to:

    • Access the personal data we hold about you
    • Correct inaccurate or incomplete data
    • Request deletion of your data (“right to be forgotten”)
    • Restrict or object to certain processing
    • Data portability (receive your data in a structured, machine-readable format)
    • Withdraw consent at any time, where processing is based on consent

    To exercise any of these rights, contact us at hello@dablabs.ai. We will respond within 30 days.

    Cookies

    We use cookies and similar tracking technologies on our website. For full details, see our Cookie Policy.

    Security

    We take appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no transmission over the internet is completely secure and we cannot guarantee absolute security.

    Changes to this policy

    We may update this Privacy Policy from time to time. When we do, we will update the date at the top of this page. We encourage you to review this page periodically.

    Complaints

    If you are unhappy with how we handle your data, you have the right to lodge a complaint with the UK's supervisory authority, the Information Commissioner's Office (ICO), at ico.org.uk.

    DAB LABS LTD • Company No. 16895678 • 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ